Intro Screen block: Setting the stage for impactful research

The Intro Screen Block is the inaugural screen presented to testers at the very beginning of each study. As the first point of contact, this screen is more than a simple greeting — it is a carefully designed foundation that shapes participants’ understanding, builds trust, and primes them for meaningful engagement.

A well-crafted introduction is crucial for setting expectations and clarifying the study’s purpose. By thoughtfully preparing participants, you can minimize misunderstandings, reduce bias, and foster a smoother, more authentic testing experience. The intro screen empowers you to humanize your study, communicate essential information, and inspire confidence right from the start.

How it works

The Intro Screen Block is included by default in every study and cannot be removed, emphasizing its importance. Here’s how you can customize it:

• Title: You can tailor the study’s title to be more descriptive or inviting, helping participants quickly grasp the focus of the research.
• Instructions section: This area allows rich formatting to create a compelling narrative. You can:
  • Use bold, italic, or underline text for emphasis.
  • Insert YouTube, Vimeo, etc. media, to provide additional context or instructions.
  • Include bulleted or numbered lists to break down tasks clearly.
• Intro button text: You can modify the text of the call-to-action button (e.g., "Get Started," "Begin Study") to match the study’s tone and encourage participant engagement.

Best practices & inspiration

• Be concise but complete: Provide just enough information to orient participants without overwhelming them.
• Set a welcoming tone: Use language that is friendly yet professional, reflecting your brand and building trust.
• Support multiple learning styles: Visuals and video can help clarify instructions for those who process information differently.
• Encourage participation: A motivating introduction increases the likelihood that participants will stay focused and engaged throughout the study.