Tags

This feature is currently in BETA.

Tags help you organize, categorize, and surface insights faster across all your highlighted recordings and transcripts. Build a shared language for your Τeam and keep your research consistently structured.

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What Tags enable in your analysis

Apply Tags directly to your highlighted moments to instantly group related usability insights.
Perfect for speeding up synthesis and spotting patterns.

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How to create a Tag from the Tags tab

Follow these steps to create a new tag in the platform:

1. Open the Tags tab 
   Inside a project (Unmoderated or Recordings) locate the tab “Tags”
2. Click the “+ New Tag” button
   In the top-right corner of the Tags page, click the + New Tag button.
3. Enter a tag name
   In the field inside the Create Tag dialog, type the name you want for your new tag.
4. Choose a color for the tag
   Select one of the predefined colors or use a custom one.
5. Save the tag
   • Click the Save button at the bottom of the dialog.
   • The modal closes and the new tag appears in the Tags list.

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How to create a custom Tag from a recording highlight

This guide shows you how to create a new tag directly from a highlight within your recording view on the platform.

Steps

1. Create a highlight 
   Create a highlight from the transcription or from the video player
2. Highlight menu 
   The highlight menu will appear, click on the Tags field.
3. Create a new tag 
   In the tag search/selection field, type the name of the new tag you wish to create (e.g. "Usability Issue"). Since the tag doesn't exist, click on the Create “tag name” button to open the Create Tag dialog.
4. Confirm tag details
   • Review the Preview Tag (e.g., "Usability Issue").
   • Select a color for the new tag from the available palette or choose a custom color.
5. Save the new tag 
   Click the "Save" button at the bottom of the Create Tag dialog.
6. Apply and save changes 
   The newly created tag will now be automatically applied to the current highlight. Click "Back" after selecting the tag and click "Save highlight" below to save the highlight with the new tag.

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Shared Team taxonomy

Use Tags to create a consistent classification system across your Τeam (a few examples):

• Onboarding issues

• Delight

• Frustration

• Conversion barriers

• Usability wins

This shared vocabulary keeps everyone aligned and makes collaboration easier.

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Smarter search & filtering

Tags make it simple to:

• Surface all insights related to a specific theme

• Maintain clarity—even in large, complex Projects